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Brand Spotlight: HOKA ONE ONE

Brand Spotlight: HOKA ONE ONE

HOKA ONE ONE helps athletes hit the road again.

 HOKA ONE ONE gets a lot of press for being a favorite shoe for marathon runners, but in our circles, it's also touted for being the best running shoe for athletes coping with injuries.  Hoka produces a wide range of models from comfortable lifestyle sneakers like the Hupana Slip to shock-absorbing, highly cushioned road shoes like the iconic HOKA ONE ONE Bondi, now in its 6th iteration. 

As younger runners are learning the benefits of preventive shoe selection, HOKA is seeing its devotees starting with the less cushioned side of their spectrum and gradually transition into highly cushioned models if they intensify their training or notice wear and tear on their joints.  It's truly a brand that speaks to a younger audience who enjoy the colorful HOKA persona as well as older athletes who want to know they're choosing protective footwear that will keep them active. Whatever your reasons for considering HOKA, the options are plentiful.

Check back for updates as we profile each HOKA style in Danform's line-up AND get a unique perspective from Linda, a Danform customer who wore her favorite HOKA model exclusively in her battle back to health from hallux rigidus, also known as frozen toe.  Her foot condition was so painful that even a Dansko clog was unwearable.  Her dress-up shoes? The Bondi.  In black. 

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